Brand Insights for Business Teams

Mindspeller Brand Insights
Project Name
Mindspeller
Industries
Technology
Timeline
2022
Deliverables
Consulting, Design, Development

The client

Mindspeller helps businesses explore how audiences relate to brands and consider the potential impact of campaign ideas. Its platform uses AI to support brand research, comparisons, and evaluations. The work focused on presenting this information clearly so that brand teams could explore associations, understand findings, and review ideas in context. This gave the design a practical goal: make complex brand information accessible to the people responsible for planning campaigns.

Challenges

WTA needed to present complex brand information in clear, engaging screens that support teams exploring and comparing.

Connecting teams through simpler workflows.

How we made it Happen

WTA designed and built a brand association database, with clear screens to help teams explore and compare information.
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Map

Brand Associations Organized For Review

See

Clear Views Of Brand Information

Use

Insights For Campaign Plans

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