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Walmart worked with WTA on a customer intelligence platform that connects customer information into one workspace. Its tools help business teams understand customer segments, review purchase intent and retention signals, and apply that information to coordinate and manage campaigns.
Customer data was spread across online shopping, customer records, and mobile systems. Teams needed a connected view that would support analysis, campaign planning, and direct access to customer insights without moving between separate sources of data.
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Customer data from online shopping, customer records, and mobile systems in one shared view
Purchase and retention signals presented for analysis across customer groups
Connected tools for customer groups, campaign planning, and business reporting workflows
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