Enterprise Customer Intelligence Platform

Walmart US Tech - AI Customer Intelligence Platform
Project Name
Walmart AI Customer Intelligence Platform
Industries
Retail & Consumer Goods
Timeline
2025
Deliverables
Customer Intelligence Solution Engineering, Data Experience Design

The client

Walmart worked with WTA on a customer intelligence platform that connects customer information into one workspace. Its tools help business teams understand customer segments, review purchase intent and retention signals, and apply that information to coordinate and manage campaigns.

Challenges

Customer information across commerce and mobile channels was difficult to interpret through disconnected views.

Connecting teams through simpler workflows.

How we made it Happen

WTA developed a connected customer intelligence experience for segmentation, purchase and retention signals, reporting, and campaign planning. Production scope and outcomes should be validated.
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Data

Customer data from online shopping, customer records, and mobile systems in one shared view

View

Purchase and retention signals presented for analysis across customer groups

Act

Connected tools for customer groups, campaign planning, and business reporting workflows

Planning a similar project?

Tell us which workflow you want to improve, the systems involved, and your target outcome. We’ll discuss how the relevant delivery experience could apply to your project.

Next: our consulting team reviews your enquiry, discusses fit with you, and helps define the scope. We aim to respond within one business day.

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